Why You Need Social Proof on Your Website


Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.

How to Use Micro-Influencers for Your Small Business


According to Twitter research, 49 percent of consumers seek purchase guidance from social media influencers.

3 Expert Tips for Managing Your Brand Reputation Online


Content is king but no king rules without courtiers.

How This Physics Student Turned His Passion for Beautiful Landscapes Into Instagram Fame


Daniel Kordan was on his way to becoming a physicist, until he realized his knack for photography.

How Interacting in Facebook Groups Can Help Your Brand Grow


When you become active in groups on Facebook you are building relationships for the long term.

Are You Making This Big Facebook Ads Mistake?


Don't give up on Facebook ads just because they don't work right away.

8 Steps to Building a $3 Million Hair-Care Brand Using Social Media


Ryford Estores always liked today's short, short hairstyles. But he got fed up with the long waits at the barbershop.

Instagram Is Using Machine Learning to Block Offensive Comments


The Facebook-owned social network on Thursday started rolling out two new machine learning-powered filters that will shield you from offensive and spammy comments.

18 Ways to Use 'Social Proof' to Boost Your Marketing


Science plays a key role in marketing, especially the science of psychology.

How Do You Build a Loyal Customer Base From Scratch? That's What the Las Vegas Raiders Want to Know.


Here's how one number-crunching data wiz is looking carve out an oasis of football fandom in the middle of the desert.

5 Steps to Becoming a Major League Digital Influencer


This "Entrepreneur" contributor built up half a million followers in three years. How'd he do it?

Data Shows the 3 Things You Need for a Successful Facebook Ad


Following these steps can help businesses get more bang for their buck.

How Social Media Marketing Generated $7 Million in Affiliate Sales for This Entrepreneur


It's easy to make money with a massive social media following. The hard part is getting the massive following.