How to Add Personality to Your Loyalty Program


Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.

Four Steps to Launching a Loyalty Program


Structured programs can help you grow your business, retain customers and trump the competition.

Win Customers Over With a Loyalty Program


Marketing, business - Win Customers Over With a Loyalty Program -

A Checklist to Get Your Customer-Loyalty Program Off the Ground


With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.

3 Keys to Measuring the Success of Your Loyalty Program


Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.

Burger King And eBay Announce Loyalty Program


Small Business - Burger King And eBay Announce Loyalty Program -

Big Brands Form Mega Customer Loyalty Program


With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.

Marriott Offers Lowest Rates to Loyalty Program Members


The hotel chain is taking on online travel agents like Expedia and Priceline.

Local Insights Equal Global Success: Is Your Loyalty Program Ready For Glocalization?


Brands must blend globally available flagship products and services with a carefully curated range of locally relevant items.

InterContinental Hotels to Buy Candlewood Suites Brand, Hotels


Management, Franchise - InterContinental Hotels to Buy Candlewood Suites Brand, Hotels -

Accor apoya el servicio de vales para Pymes


La compañía reforzará sus servicios de vales de despensa entre las Pymes, mismas que tradicionalmente han considerado que son prestaciones exclusivas de las grandes empresas.

Chipotle's Loyalty Program Is Broken and Here's Why


Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.

How the CORE: Club Disrupted New York's Social-Club Scene


Jennie Enterprise knew New York executives didn't need another social club. So she gave them a deeper learning experience.

Hotel Loyalty Programs: Loyalty Not Required


Savvy travelers are discovering the benefits of instant rewards at a growing number of hotel chains.

Best Hotels


Don't rest your head on just any hotel pillow. Find out the best hotel deals from our Travel Value Awards.

Heartbreak Hotels


In many places, the hotel industry has too many rooms and too few guests. But the lodging overload could benefit travelers.

Check in to These Hotels Whenever You Want


Some hotels are rethinking the 3 p.m. check-in time with 24-hour stays.

Actores le dicen


El próximo viernes 20 de enero, Donald J. Trump tomará juramento. Muchas figuras de Hollywood eran abiertos partidarias del bando Demócrata.