How to Add Personality to Your Loyalty Program

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Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.

Win Customers Over With a Loyalty Program

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Marketing, business - Win Customers Over With a Loyalty Program - Entrepreneur.com

Four Steps to Launching a Loyalty Program

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Structured programs can help you grow your business, retain customers and trump the competition.

Burger King And eBay Announce Loyalty Program

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Small Business - Burger King And eBay Announce Loyalty Program - Entrepreneur.com

3 Keys to Measuring the Success of Your Loyalty Program

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Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.

A Checklist to Get Your Customer-Loyalty Program Off the Ground

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With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.

Marriott Offers Lowest Rates to Loyalty Program Members

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The hotel chain is taking on online travel agents like Expedia and Priceline.

Big Brands Form Mega Customer Loyalty Program

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With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.

Local Insights Equal Global Success: Is Your Loyalty Program Ready For Glocalization?

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Brands must blend globally available flagship products and services with a carefully curated range of locally relevant items.

GNC Increases Benefits Offered Through Franchisee Business Insurance Program

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Business insurance, business - GNC Increases Benefits Offered Through Franchisee Business Insurance Program - Entrepreneur.com

InterContinental Hotels to Buy Candlewood Suites Brand, Hotels

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Management, Franchise - InterContinental Hotels to Buy Candlewood Suites Brand, Hotels - Entrepreneur.com

Accor apoya el servicio de vales para Pymes

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La compañía reforzará sus servicios de vales de despensa entre las Pymes, mismas que tradicionalmente han considerado que son prestaciones exclusivas de las grandes empresas.

Chipotle's Loyalty Program Is Broken and Here's Why

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Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.

Hotel Loyalty Programs: Loyalty Not Required

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Savvy travelers are discovering the benefits of instant rewards at a growing number of hotel chains.

Best Hotels

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Don't rest your head on just any hotel pillow. Find out the best hotel deals from our Travel Value Awards.

Check in to These Hotels Whenever You Want

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Some hotels are rethinking the 3 p.m. check-in time with 24-hour stays.

Heartbreak Hotels

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In many places, the hotel industry has too many rooms and too few guests. But the lodging overload could benefit travelers.

Airport Hotels Up Their Ante

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Airport hotels become business travel destinations